MoveReward rewards steps, active minutes, and heart rate — indoors or outdoors — with real cash redeemable for everyday pleasures. Built for everyone, especially those in recovery.
Mainstream fitness apps are built for people who are already active. They leave behind millions in recovery, housebound, or simply starting from zero.
Outdoor-only tracking. The biggest rewards app (Sweatcoin) ignores indoor movement entirely. No GPS, no reward.
No recovery pathway. Post-surgery, post-illness, or managing a chronic condition? Mainstream apps have nothing for you.
Fake currency. Sweatcoin rewards you with their own token — not real money. It can't buy a coffee or pay for a haircut.
Built for athletes. Celebrating 10k steps and marathon times when someone can barely manage 500 steps is the wrong message.
Indoor and outdoor. Dancing in your living room to a TikTok counts. Following a YouTube workout counts. Every movement counts.
Recovery Mode. Personalised micro-goals for people starting from low baselines. Celebrate 200 steps, not just 10,000.
Real cash value. Rewards redeem for coffee, salon visits, family days out, gadgets, or actual PayPal cash.
NHS-ready by design. Built to integrate with social prescribing pathways and NHS digital commissioning from day one.
Connect your phone or smartwatch — Samsung, Huawei, Fitbit, Google Fit — and start earning from your first step.
Link Samsung Health, Huawei Health, Google Fit, or a compatible smartwatch in seconds.
Steps, active minutes, heart rate zones. Walk, dance, stretch, do physio exercises. Indoors or out — all valid.
Points accumulate in your MoveReward wallet with real cash value. Every goal reached earns a bonus.
Redeem for coffee vouchers, salon appointments, family days out, health gadgets — or cash out to PayPal.
Our core audience is underserved by every existing fitness app — and they are exactly the people most in need of encouragement.
Post-surgery, post-illness, managing chronic conditions. Can't leave the house yet — but can dance in the kitchen. That counts.
Long-term inactive and needing a real reason to start. Not shame or comparison — a coffee waiting at the end of a walk.
Inspired by TikTok dances, YouTube workouts, or friends — they want to move AND share what's motivating them.
Parents building activity habits with kids, or carers who need to find movement in the gaps of a caring day.
MoveReward is raising a seed round to build, launch, and validate the Android MVP with 50,000 users in Year 1.
Sweatcoin built 150M users and $32M+ revenue on the same core concept — we're doing it with real cash, indoor tracking, and the recovery niche they've never touched.
The NHS 10-Year Plan commits to integrating wearable data into patient care by 2028. MoveReward is designed to be prescribable via social prescribing from day one.
UK angel investors can benefit from 50%+ tax relief under SEIS. We are applying for HMRC Advance Assurance — making this a highly tax-efficient investment opportunity.
Active applications in progress to Innovate UK Smart Grants and Sport England — providing non-dilutive capital alongside the seed round.
Join the seed round and be part of a health tech venture with real social impact, a proven underlying model, and SEIS/EIS tax efficiency for UK angels.
Feature your brand as a reward destination — coffee, beauty, leisure, health tech. Reach health-motivated users at their most receptive moment.
Are you an NHS Trust, Integrated Care Board, GP practice, or social prescribing network? Let's design a pilot together and get people moving.
Whether you're an investor, a potential sponsor, or an NHS partner — tell us a little about yourself and we'll be in touch with the full information pack.
Registering your interest doesn't commit you to anything. We'll send you the full pitch deck and business plan under NDA, then arrange a call at your convenience.
Full investor pitch deck · 12-section business plan · 3-year financial model · One-to-one founder call · Sponsor package details or NHS partnership brief — whichever is relevant to you.
We're currently in the pre-seed stage, targeting app development start in Q1 2027 and Android launch Q2 2027. Early investors and sponsors will have input into the product and partnership structure.
We'll send you the information pack within 2 business days and reach out to arrange a call.